Her Launch Story Origins
Subscribe to our channel and never miss an episode!
Welcome to Her Launch Story – the podcast that takes you behind the scenes of launching a small business (because let’s be honest, it’s not all vision boards and overnight success). Hosted by Kelsey and Amy, this series dives into the raw, unfiltered, and occasionally WTF moments of entrepreneurship. From the thrill of launching something new to the inevitable “What have I done?” spirals, we’re sharing it all – the good, the bad, and the seriously, why didn’t anyone warn me?
Whether you’re dreaming of starting your own business or already in the trenches, Her Launch Story is here with honest insights, questionable advice, and plenty of laughs (because if we didn’t laugh, we’d cry).
So grab your coffee (or something stronger) and join us as we navigate the highs, the lows, and the “oops” moments.
Let’s launch this thing – together!
Kelsey Pienaar
The VA House
Amy Roeks
Roeks Avenue
Behind Her Story
Kelsey and Amy have been friends for years, sharing laughs, plenty of coffee and now – the adventure of entrepreneurship. Both diving into business at the same time, they support each other through everyday chaos in life and work. Kelsey, a proud South African, runs a thriving virtual assistant business. Amy, is a busy theatre school mom, who helps companies navigate the complexities of HR with her consultancy. Together, they balance ambition, friendship, and the twists and turns of being a female founder, proving that success is even sweeter when shared!
NEW EPISODE COMING SOON
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Latest Episode
The Fractional Advantage
Hiring full-time isn’t always the answer. In this episode, we unpack how fractional support works, flexible retainers, project-based work, and when to outsource vs. hire in-house. Done right, it’s a strategic advantage built on trust, clarity, and timing.
Previous Episodes
Series One
This series explores the ups and downs of launching a service business. Our co-hosts get candid about the struggles and wins that many entrepreneurs won’t admit. Throughout the series, they’ll sit down with fellow founders to discuss their experiences, challenges, and successes.
The Fractional Advantage
Hiring full-time isn’t always the answer. In this episode, we unpack how fractional support works, flexible retainers, project-based work, and when to outsource vs. hire in-house. Done right, it’s a strategic advantage built on trust, clarity, and timing.
Progress over Perfection
We sat down with Leanne Perry, who launched her business around the same time we did. From early wins to tough lessons, her mantra ‘progress not perfection’ shaped our honest, refreshing chat about the highs and hurdles of year one in business.
The realities of Investment
We sat down with Christian Hughes, a successful founder who’s raised millions over 12 years. He shared the highs, hidden pressures, and what to know before trading equity for growth. It all felt different at first, but in the end, it’s the same needs – just different stakeholders.
Bootstrapped by the Founder
In this episode, we dive into bootstrapping how we each started with just £1000, where we saved, where we spent, and how we made every penny count. From free trials to smart choices, it’s proof you don’t need deep pockets just a clear plan, creativity, and graft.
A Word from the Wise
We sat down with Terry, a seasoned entrepreneur of 35+ years. From turning doubt into fuel to never messing with the tax man, his stories had us grateful for building in the tech age – no Yellow Pages or faxing flyers, just smart tools and fewer headaches.
Not Another Pivot
Not another pivot… or is it? We dive into the rabbit holes we chose—obsessing over colours, names, fonts, and the “right” words for things we barely understood. It’s the messy middle: spirals, overthinking, tiny details, big energy, and plenty of laughs.
Launch Day, What an Anticlimax
You dream, build, plan, then launch day comes. It’s rarely the big moment you expect. We unpack the reality, share quick fire questions, and, of course, veer wildly off topic.
Reality Hits
That first spark of excitement when you decide to leave employment feels liberating, until reality kicks in. In this episode, we explore the emotional highs, challenges, and mindset shifts needed to succeed solo.
New Episodes Fortnightly
Wednesday @ 4pm