Podcast: Her Launch Story

Her Launch Story Origins

Welcome to Her Launch Story – the podcast that takes you behind the scenes of launching a small business (because let’s be honest, it’s not all vision boards and overnight success). Hosted by Kelsey and Amy, this series dives into the raw, unfiltered, and occasionally WTF moments of entrepreneurship. From the thrill of launching something new to the inevitable “What have I done?” spirals, we’re sharing it all – the good, the bad, and the seriously, why didn’t anyone warn me?

Whether you’re dreaming of starting your own business or already in the trenches, Her Launch Story is here with honest insights, questionable advice, and plenty of laughs (because if we didn’t laugh, we’d cry).

So grab your coffee (or something stronger) and join us as we navigate the highs, the lows, and the “oops” moments.

Let’s launch this thing – together!

Latest episode

Progress not Perfection

We sat down with Leanne Perry, who launched her business around the same time we did, after a brilliant career in recruitment. Her mantra, ‘progress not perfection’, has shaped her first year in business, and she shared some of the pivotal (or as we now say, “pyvital”) moments that defined it.

Behind Her Story

Kelsey and Amy have been friends for years, sharing laughs, plenty of coffee and now – the adventure of entrepreneurship. Both diving into business at the same time, they support each other through everyday chaos in life and work. Kelsey, a proud South African, runs a thriving virtual assistant business. Amy, is a busy theatre school mom, who helps companies navigate the complexities of HR with her consultancy.

Together, they balance ambition, friendship, and the twists and turns of being a female founder, proving that success is even sweeter when shared!

Kelsey Pienaar
The VA House

Amy Roeks
Roeks Avenue

All episodes

Series One

This series explores the ups and downs of launching a service business. Our co-hosts get candid about the struggles and wins that many entrepreneurs won’t admit. Throughout the series, they’ll sit down with fellow founders to discuss their experiences, challenges, and successes.

@HerLaunchStory

8 Videos