Meet the team

“I started The VA House because I know what it feels like to be buried in admin when you should be focusing on driving your business forward. Everything we do centres around one core purpose: giving business leaders and CEOs the time, headspace, and confidence to focus on what really matters.”

Kelsey Pienaar

Founder

With over a decade of experience as a senior Executive Assistant across various industries in the UK and South Africa, Kelsey brings invaluable expertise to this area.

As a business owner herself, Kelsey offers a unique perspective that greatly enhances her effectiveness as an EA. She understands the complexities and demands of running a business, allowing her to bridge strategic objectives with day-to-day operations. This enables her to anticipate the needs of the senior leaders she supports, providing proactive solutions and tailored assistance that aligns with the organisation’s overarching goals.

Recognising that successful EA partnerships hinge on relationships, Kelsey takes pride in her ability to build long-lasting relationships with her clients.

Jo Peacock

Marketing Manager

Jo is the driving force behind The VA House’s marketing and social media!

A Londoner, now living in Barcelona for the past year, she brings her design, flair, creativity, and organised approach to everything we share, making our channels more engaging and on point every day!

With a background in graphic design, fashion design and product development, Jo knows how to turn ideas into polished, on-brand visuals, all while keeping operations running smoothly behind the scenes.

When she’s not designing or managing social content, you’ll usually find her running, skating, or enjoying the Barcelona sunshine.

Jo Peacock

Little Freddie

Chief of Happiness (and Mischief)  

A rescue pup, Freddie is a charming cross between a Staffy and an Olde Tyme Bulldog, with a beautifully multi-coloured coat and an even brighter personality. Full of character and already a real little delight, Freddie keeps spirits high and reminds us all to enjoy the small moments.

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